Video Marketing Makes Sense
If you’re like most people, you use your devices to watch plenty of videos. From full-blown programs to fun advertisements, video sites get hundreds of thousands of views per day. In fact, Marketing Charts research estimates that the average American will watch no fewer than 100 minutes of video daily by 2021. What does this mean for your business? If you haven’t embraced video marketing, you should. Consumers are eager for a constant supply of information in all forms. Furthermore, video advertising helps you stay front and center. Plus, adding a video component to your messaging rounds out your branding. Need a little encouragement to fully commit to video marketing? Consider these five reasons using video marketing makes sense for companies of all sizes from all industries.
1. Content performance improves when the video is added.
What’s the difference between a social media post that does okay and one that sizzles? According to statistics, the answer is video.
When Impact studied the effect of video on social media sharing, researchers discovered that the inclusion of a video boosted engagement by a third. Taken another way, if a social media post without video encouraged 100 people to send it to friends, a social media post with the video would elicit about 133 shares. And the more engaged users are, the more likely they’ll be to go from prospects to customers. Vidapi is a video hosting platform where your church or business videos are hosted. And although we do not guarantee views, we do share our traffic.
2. Videos add personality to your brand.
All consumers like to feel connected with brands, especially Generation Z and Millennials. Videos allow you to construct a specific persona that embodies your overall brand mission and voice.
Whether you publish videos of team members, cartoon illustrations in a voiceover slideshow format, or funny snippets reminiscent of TikTok uploads, you’re essentially telling consumers what they can expect when working with your company. Over time, you can earn the trust of mobile users who become accustomed to watching your videos.
3. You’ll bring in all types of consumers.
Not everyone wants to read a whitepaper or even a short blog post. Some individuals like to watch and hear information. Indulge their senses with video advertising.
As an added bonus to being able to attract a broader segment of your target population, you’ll cast a wider net in terms of who knows your business. Obviously, your goal is to get recognition, and if you’re appealing to more viewers than you would otherwise, you’re more apt to fill your sales funnel faster.
4. Video is Watched Around the Globe
More than one billion hours of video are watched every 24 hours by people from around the globe. And that number is likely to increase as more folks become active mobile users.
Just make sure that you set up a business channel. It’ll be simple for you to upload new video marketing pieces to your Vidapi Channel. Don’t forget to add a keyword-rich description of every video to improve your SEO traction.
5. Video advertising can be done inexpensively.
Contrary to popular belief, you don’t have to be the next great filmmaker to put out an interesting, thoughtful, or well-considered video. As long as you have a decent smartphone, good lighting, and a noise-free space. You have everything you need to start video marketing your company!
One world to the wise: At least write-down bullet points if you’re not going to script your videos. Bullet points act as good reminders. Especially if you’re going to speak to the camera “on-the-spot” or unscripted. Additionally, keep your videos to the point. They don’t necessarily have to be short, but they should be focused and not meandering.
Excited to get started with some video marketing? Contact us today and find out more how to get started with your own channel within our network. It’s one of the most reliable strategies to get your organization more links, leads, and likes.