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What You Need to Know About Video Marketing Statistics for 2023-2024

Recent Video Content Stats 2023

Recent video marketing statistics for 2023 reveal that video is key to increasing traffic, generating leads, generating new business, winning consumer loyalty, and building your brand. And, the audience has been growing every year. In 2023, Insider Intelligence estimates that 3.63 billion people will watch digital video content from around the world. People want video!

For instance, did you know that in 2021, the average consumer was spending no less than 100 minutes daily browsing online videos? Or that almost half of the web viewers crave video content that reflects their interests? (marketing charts.com) But today, in 2023, video marketing statistics show that people are watching an average of 17 hours of video per week! (hubspot.com) In other words, the demand for videos is strong.

3 Video Marketing Benefits

  1. First, it adds another sense of personality to your branding efforts. And, people love to share videos. People can get a sense of how they relate to your organization, ministry, or product name. Videos give your viewers what they want.
  2. Next, video allows you to help your customers understand why they need your products or services. People love to see “how-to” videos or videos that showcase the flow of a service. Allow your videos to help you sell your business products and services in a softer, less in-your-face way.
  3. Finally, the video lets you be creative. Have fun with your videos and connect with prospects and clients in different ways. You don’t need to hire a professional, either. Purchase a good video camera and start producing your own videos. And, chances are great that you know someone with a little experience in production and video editing.

Video Marketing Statistics for 2024

Viewers watching more videos will continue to grow in 2024. And, more people will watch more videos than television. By 2024, it is forecasted that the social commerce market will be worth $604.5 billion globally. (Akshay Kumar Gupta)  Again, video is essential in reaching your audience.  And, by 2024, the audience for live video content is expected to be 164.6 million viewers. (Statista)

Schedule your video broadcast at Vidapi Network. A media hosting platform built and designed with the ability to syndicate across many channels.

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7 Tips How to Market Your Video

7 Great Tips On Video Marketing

In 2020, 92% of marketers say that video is an important part of their marketing strategy. This has grown from 78% in 2015, showing that the importance of video is only growing

Inexpensive Video Marketing 

Marketing your videos is crucial when it comes to views. We all want to reach a large audience so that all our hard work is not done in vain. However, coming up with a concept for the video will be your first step. 

Creative marketing does not have to be expensive if you do your research. Everyone has a budget. Here are some simple and “money-saving” tips on how to market your video on a budget.

  1. Email – more people will open an email that contains a video. Make sure to include a “call to action” and keep it short.
  2. Social media – the most popular way to brand and let people know about a product or service.
  3. Ask friends to share with their friends – It never hurts to ask, then repay the favor if they ask.
  4. Write content about a video – search engines love content. It’s how people who are looking for what you offer, can find you.
  5. Invest in a video website – Find the right platform that specializes in what you do. At Vidapi we can create your business a website. We are a full video management solution that provides hosting for some exciting niche categories. Find out how your business can become a partner with Vidapi. Contact us at info@vidapi.com.
  6. Onpage SEO – search engine optimization is a crucial key to get your video noticed by the search engines
  7. Create a series of episodes – everyone loves a series. And, people look forward to the next episode every week.

VIDEO MARKETING SOLUTION

Vidapi™

 Different Types of Video Content

Think about what the message is that you are trying to convey. This can be done through different types of videos. And, find out more why your business should use video.

  • Intro – give just a “preview” of what products or services you offer
  • Awareness – Lets people know who you are and how they can reach you
  • Informative – gives information and knowledge about a particular niche or product
  • Engagement – use “call to action” to click through to your site to subscribe
  • Educational – knowledge is power, give information viewers can use
  • Inspirational – churches and ministers can use video to reach the lost and give a weekly sermon or bible study.
  • Testimonial – viewers can base their decisions on good reviews
  • Event – promoting an event with video can greatly increase brand awareness and attendance.

Now that you have decided on the type of video to produce, the next thing is to decide if it will be done with a script or impromptu. A video that is recorded as a sermon is given, or while giving a testimonial. A brand awareness video can also be done “on the spot.” A webinar is also a great venue to use to reach your audience. Put some thought behind your next video for your viewers. Who knows, maybe it will go viral!

5 Reasons Why Video Content Marketing Rules

Video Content Marketing Makes Sense

If you haven’t embraced video content marketing, you should. Like most people, you use your devices to watch a lot of videos. From full-blown programs to fun advertisements, video sites get hundreds of thousands of views daily. Video marketing statistics show that the average American will watch no fewer than 17 hours of video a week by 2023! (hubspot.com) What does this mean for your business? Consumers want a constant supply of information through video content.

Furthermore, video advertising helps you stay front and center. Add branding as a video component to your message. Read the five reasons below why your business should use video content marketing. It just makes sense for companies of all sizes from all industries.

1. Video content increases engagement

What’s the difference between a social media post that does okay and one that sizzles? According to statistics, the answer is video. Add video intros and exits to give additional branding information.

Researchers discovered that the inclusion of a video boosted social media sharing by a third! If a social media post without a video encouraged 100 people to send it to friends, a social media post with the video could produce about 133 shares. And the more engaged users are, the more likely they’ll be to go from prospects to customers. Vidapi is a video hosting platform where your church or business can schedule and syndicate videos. And although we do not guarantee views, we do share the traffic.

2. Brand with video marketing

All consumers like to feel connected with brands, especially Generation Z and Millennials. Videos allow you to construct a specific persona that embodies your overall brand mission and voice.

Whether you publish videos of team members, cartoon illustrations in a voiceover slideshow format, or funny snippets, you’re essentially telling consumers what they can expect when working with your company. Over time, you earn the trust of mobile users who become accustomed to watching your videos. Branded video content marketing increases success.

3. Video advertising is the future

Not everyone wants to read a whitepaper or even a short blog post. Some individuals like to watch and hear information. Indulge their senses with video advertising.

And, learning how to market your video is crucial and can attract a broader segment of your target population. You’ll cast a wider net in terms of who knows your business. Obviously, your goal is to get recognition, and if you’re appealing to more viewers than you would otherwise. This is one of the most important reasons why your business should use video for marketing purposes.

4. Video is watched around the globe

More than one billion hours of video are watched every 24 hours by people from around the globe. And that number is likely to increase as more folks become active mobile users.

Get started today and set up a video portal. It’s simple to upload new video marketing content to your choice of channels at Vidapi. Simulated live stream plays 24/7 and can be viewed from around the world on the video marketing platform.

5. Advertising with video content is inexpensive

Contrary to popular belief, you don’t have to be the next great filmmaker to put out an engaging, thoughtful, or well-considered video as long as you have a decent smartphone, good lighting, and a noise-free space. You have everything you need to start advertising your company with video content.

One word to the wise: Write down bullet points if you’re not going to script your videos. Bullet points act as good reminders. Especially if you’re going to speak to the camera “on the spot” unscripted. Additionally, keep your videos to the point. They don’t have to be short, but they should be focused.

Excited to get started with some video content marketing? Contact Vidapi.com and register today for a free trial at info@vidapi.com. Find out more about how you can get started with video hosting and video syndication on a Christian video marketing platform. It’s one of the most reliable strategies to reach your church audience, organization, and business leads.